The story of Woocommerce goes like this. What started off as a Wordpress plugins selling a handful of commercial WordPress themes quickly turned into one of the most popular e-commerce platforms worldwide. There is a wide array of extensions to further improve WordPress experiences, turning WooCommerce into a highly customizable e-commerce platform for building an online business. These extensions allow e-sellers to enrich customer experience by expanding their online stores with additional functionalities and integration through third-party services.
Coincidentally (well, not really), the main subject of this post will be Woocommerce extensions as we will present a list of them that we feel are a rather welcome addition to a growing online business. Here we go.
Since Woocommerce is a mostly commercial e-commerce platform, there is a lot of choice for your hard-earned money (there are 453 extensions in total). Still, because your money is just that - hard-earned, every bit you can save counts which is why we decided to split the list into two categories:
A smaller amount of extensions is free to download and install so it would be unwise not to try to use that to your benefit. Seriously, who doesn’t love free stuff? With that in mind, here are top free Woocommerce extensions.
Free Woocommerce extensions
ShipStation is a web-based shipping solution that streamlines the order fulfillment process through real-time integrations, order management, batch label creation, and a number of automation features. Note: there is a 30-day free trial after which you must subscribe to a monthly plan.
Just so you can have more choice in the matter, we present another order fulfillment solution. With support for the majority of major marketplaces and carriers, ShippingEasy automatically downloads orders and maps them to custom shipping preferences, streamlines the process and auto-pastes back tracking information to your store. It also provides discounted rates for shipping labels.
If the name didn’t already give it away, this is Woocommerce’s own Google Analytics extension that features basic and some enhanced e-commerce analytics. Naturally, you need to have a free Google Analytics account to use this extension.
Avatax provides accurate sales tax calculations on every checkout for all US states and thousands of product codes, as well as on time tax return filing. This effectively eliminates the need for manual tracking of sales tax rates, rules, or jurisdictional boundaries.
While it might not be much in terms of overall functionality compared to others, this handy little extension displays every payment method you accept via widget, shortcode or template tag. Nothing more, nothing less and it’s free.
Yotpo extension allows users to generate lots of customer content in order to boost traffic and sales. This includes reviews, the core product of the service which is free, as well as photos and Q&A, available at additional cost.
We finish off the list of free extensions with the one for the world’s largest social network. Facebook for WooCommerce can help an online store drive sales with two ways:
- Ads extension
- Online Facebook store
This extension is a great option for online sellers who see a lot of traffic on their Facebook page. It connects them to new customers to generate sales and measure the results of your ads. It also practically turns the social network page into an online store of its own. Customers can view products and add them to the cart.within Facebook, after which they are taken to your the original site to complete the order. There is basically the same, paying version of this free extension called Facebook Tap so be on the lookout for free deals before you decide to pursue the premium ones.
Now that we’ve sorted that out, let’s see what you can get for your money.
Paying Woocommerce extensions
This extension provides your customers a set of options to customize their purchase. This includes product-related options like input boxes, dropdowns and checkboxes, as well as personalizations such as gift messages, donations, laser engraving and else.
Product Add-Ons extensions
If you want to add custom prices and incentives, then this is the extension you are looking for. You can offer discounts for specific periods or seasons, bulk purchases, give loyal customers promotional pricing and so on. There are options for quantity discounts, special offers, matched items, percentage discounts, repeating special offers and much more.
Customers appreciate easy tracking of their orders, which is what Shipment Tracking extension provides. This extension supports custom tracking links, along with the automatic tracking links for more than a dozen major providers.
With the ever-present social media element today, having a social-powered login is basically a must-have feature. Social Login allows a seamless account creation and checkout with support for Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Instagram, Disqus, Yahoo, and VK accounts.
For those looking to do business in EU market, this extension helps with presenting accurate VAT information. It collects VAT numbers at checkout and removes the VAT charge for eligible EU businesses.
Note: all the prices for paying WooCommerce extensions are for 1 year of updates and support from the date of purchase unless stated otherwise.
For a product-based online business selling domestically and/or internationally, there is no better place to make your online store highly flexible then WooCommerce. This is just a small sample of the wide variety of free and paying extensions the e-commerce platform offers. You can look up the entire list of available extensions at WooCommerce website. We suggest you pay attention to free extensions first as they, obviously, save money while also offering a good amount of functionality. If you feel you need something more substantial, you have a ton of choice in the paying section, just be sure to choose the extensions you really need and that complement your online store nicely.
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