What is Amazon brand registry?
Simply put, it's a fantastic service for Amazon manufacturers to gain better control over their product listings. It's critical to highlight the fact that this service is only available to sellers who manufacture their products.
A manufacturer can sign up and register themselves as their brand owner, and this makes it's significantly easier for that manufacturer to manage their brand. In order to get approved,
Efficiant Era points out: “Brand Registry isn’t a prerequisite for selling your own branded product on Amazon — it’s just an extra bit of paperwork that says yes, you are definitely the brand owner of these products.“
To understand why this is important you first need to know how Amazon works regarding sellers. This post will walk you through all you need to know.