Introduction to How to evaluate social influence
Social media presents countless opportunities but those are only worth if you see the true value. What do we mean by that? A number of affiliates do not have performance metrics in place to measure and evaluate the impact of their social media presence. Simply put, they have no idea if they are successful or not. Is that the smart thing to do? Of course not because such performance metrics allow affiliates to run their social media activities more effectively, as well as maximize their impact. This all translates to a better affiliate traffic and more profits in the end.