Even though search engines and PPC capture the majority of focus of the online retailing world, affiliate marketing has a valid seat at the table. Although frequently overlooked by much of the advertising world, affiliates play an important role in online marketing strategies. While the situation finds them in much less spotlight than their other advertising counterparts, affiliates still see a sizable money flow, depending on the scale of their operations.
Thus, one has to wonder how global affiliates manage their funds. A worldwide level of operations isn’t just about choosing one of the top affiliate programs. It also comes with a need for managing foreign exchange, an area of online business that routinely adds small hidden costs as well as cross-border payment processing, which is mandatory for businesses operating internationally. As their efforts progress, global affiliates turn to a multi-currency accounts to minimise FX conversions and fees and to ease the process of cross border payments. Here at Moneynet, we know a thing or two about multi-currency accounts and cross-border payment processing, so we’ll take the opportunity with this post to show you exactly how affiliates can cut costs and why a multi-currency wallet merits serious consideration for a successful affiliate marketing operation.
Before we delve into the inner machinations, let’s just see what we’re dealing with here. A multi-currency account or MCA is a type of account that allows you to hold two or more currencies within one account. While that’s pretty much self-explanatory, here’s a practical example anyway. You can Accept Payments in one currency and Pay Anyone in another, depending on the range of provided currency options.
In this way, you can avoid the pain of opening a foreign bank account in each country where you conduct business, yet still have the availability to conduct your B2B/B2C cross border payments in the local currency. This is how Moneynet frees you to financially think global act local.
Now that we’ve sorted this out, let’s move on to the good parts.
There’s no other way to put it. Despite the availability of various B2B/B2C payment solutions that simplify the process of foreign exchange, having multiple accounts in more than one currency is still widely practiced. But it shouldn’t be, as MCA converts all accounts into one, meaning you get to save just by numbers alone. This includes account maintenance fees (there’s only one fee for the entire account, compared to fees for each separate account) and the number of currency conversions. Unnecessary conversions are circumvented by sending or receiving money in the same currency. Fewer conversions equal fewer fees, resulting in multi-currency accounts saving possible exposure to currency exchange fees.
Fewer conversions equal fewer fees, resulting in multi-currency accounts saving possible exposure to currency exchange fees.
Here is one practical example that will give you a clear picture. Say you want to use your multi-currency account to pay for a certain service in foreign currency. For instance, hosting for your affiliate website. With an MCA, you can use the balance to pay both for services in the currency you received funds in, thus cutting down your fee costs while you have the benefit of converting the part of your funds to other currencies you need to pay with for salaries or third-party service providers and all in one user friendly platform. All this is achieved while maintaining much better rates than banks or other market-dominant payment services like PayPal offer. An affiliate that cuts costs on exchange rates and cross-border payments can focus on building his business and expanding to new markets.
That’s fine when sending money and paying anyone for the expanses of your company but what about withdrawing money to your own bank account?
Say you want to withdraw money in your local currency. With options on the market such as Moneynet, you have the ability to convert it to your local currency and withdraw it directly to your bank account with only a local transaction fee applied. What this means is you avoid paying your payment service provider for an international costly SWIFT transfer and your local bank fee for receiving money in a foreign currency and converting it to a local oneon their high exchange rates. That’s a double whammy, right there. The alternative would be to receive money directly to the bank account or with a popular payment provider like PayPal, that is a form of MCA itself. However, both cases also entail conversion and withdrawal fees that can only be described as expensive.
Dig in even deeper and you’ll find out that an MCA reduces transfer fees for moving money between multiple currency accounts, along with any expenses tied to each of those accounts. A really successful affiliate with large volumes of conversions and sales may be able to get wholesale exchange rates (lower commissions) for converting large amounts of currency, depending on the payment provider offering an MCA.
A multi-currency account is a highly versatile option for foreign currency management and a great alternative for a global payment solution. It brings a broad scope of flexibility and ease of use to international aspects of worldwide affiliate operations. Most notably, MCA significantly impacts the bottom line by combining both foreign and domestic accounts. With it, a global affiliate can minimize costs by completely navigating around unnecessary and excessive currency conversions and fees, while also stopping the waste of its hard-earned money on opening and maintaining multiple accounts with different banks or providers.
Simply put, a multi-currency account is a one-stop shop for affiliates who operate on a global level and frequently use foreign currencies in their affiliate campaigns, but who also want to tend to their cross border payment needs in a simple way.
Moneynet multi-currency e-Wallet gives you the freedom to conduct business and make payments around the globe anytime, anywhere. This flexibility means you no longer need to worry about tomorrow’s exchange rates or the number of hands your money needs to touch before it reaches its destination. Learn more about our B2B payment solutions here.